There is no denying that Facebook is a great social media site for businesses looking to expand their digital marketing strategies. However, Facebook should not be your home base. Facebook should support your website, helping to drive customers and leads to a unique, highly functional location, where you have all the control.
Google’s new ranking system will be run in real time and will works on a page-by-page basis. When the Google spider crawls through all of the websites over the week after April 21st, it will immediately rank the website as Mobile-Friendly, or not Mobile-Friendly.
Google’s users (and your potential customers) are constantly searching for local businesses. Google knows this and gives a higher ranking to businesses that can indicate to Google they are both relevant and local. Google’s algorithm changes have really emphasised this, so search results that were once very similar Australia wide, are now quite varied in different locations […]