.AU domain names have now been released to the public and are available for anyone to purchase. If you haven’t registered your .au domain – BEWARE! Your competitors may decide they will purchase your rightful .au domain. You may find your customers search for your brand online, and find your competitor first. Suddenly, your customers are being exposed to a competitor’s messaging.
Worse still, that other company may let down that customer, and your reputation in the market may be tarnished as a result. YOU DEFINITELY DON’T WANT THAT!
Purchasing a .au domain name will protect your business and brand from imitators in the market. It’s a must-do to safeguard all the work you have done to build your profile. PROTECT YOUR BRAND TODAY!
Until the next time.
